E-Commerce & Digital Merchandising
Lead day-to-day e-commerce strategy, digital merchandising, collection launches, site experience,
and product assortment across MATTHILDUR’s online store.
AW26 Collection Launch
Collection setup · Product merchandising · PDP management · Homepage launch
Seasonal Site Merchandising
Landing page design · Assortment curation · Category merchandising · Campaign imagery
AW26 Campaign Storytelling
Creative direction · Product curation · Visual merchandising
E-COMMERCE IMPACT
Year-over-year performance, measured October 2025:
+40% Conversion Rate
+28% Net Sales
+69% Sales via Facebook
+10% Average Order Value